Coca Cola – Gaming is Good

Corporate / Animation
CLIENT

Coca Cola

CHALLENGE

Creative Challenge:
– Concept and Script an animated spot that dispels common myths about video gaming.
– Creatively stay in line with existing CocaCola branding and tone.
– Create a spot that is both fun and elegant.

Production Challenge:
– Quick turnaround storyboards and character design.
– Animate in a condensed production time frame.
– License music, audition and record voice talent, and create custom sound design.

RESULT

This compelling video helped shape CocaCola’s strategy in the video game industry and inspired stakeholders and upper management to get on board with the new thinking about this market.