Promo / Animation



Big Frame


Creative Challenges:
– Create an MTV style station ID to introduce Youtube viewers to the new network
– Script and concept a story under a tight deadline
– Design an animation style that is new but also refers back to to animation history

Production Challenges:
– Organize a green screen shoot with all of the Network’s Youtube stars in a short amount of time and a limited budget
– Design and concept a multitude of characters and backgrounds
– Pull green screen and rotoscope live action footage on a tight schedule
– Create a polished piece that blends traditional and digital animation seamlessly
– Compose a custom music track and sound design


This launch video helped BigFrame solidify it’s place as one of Youtube’s premier MCNs which ultimately lead to the sale of the company to Dreamworks’ digital media arm AwesomnessTV.