HGST – LONG LIVE DATA

Corporate / Production / Post-Production
CLIENT

HGST / SIEGEL + GALE

THE CHALLENGE

Production Challenges:

– Create a 2-3 minute video featuring interviews with HGST’s executive leadership
– Shoot at the company headquarters under strict time constraints
– Use several techniques such as timelapse, macro, and high speed photography
– Coordinate travel to several company locations

Post-Production Challenges:

– Create graphic representations of central video theme of “Data”
– Source music and licensing
– Research and license stock footage from several outlets

RESULTS

This video was used by HGST to represent a new direction for the company and its leadership’s commitment to the new company story. HGST was not only to manufacture hard drives, but now be the holder and protector of the world’s data. This video was a significant part of the company’s new direction.