Hillshire – Fanciest Vending Machine

Experiential / Post-Production / Production
CLIENT

Hillshire Snacking / VML

THE CHALLENGE

Production Challenges:

– Design and build a gold plated vending machine to house Hillshire Snacks and a human butler actor
– Secure permits to film in high traffic locations around Los Angeles – Venice Beach and 3rd Street Promenade
– Cast comedic SAG actors for Butler and Maitre D’
– Wrangle tourists and pedestrians to participate in the take-over
– Obtain releases from large crowds and participants in the stunt
– Manage a set in a high traffic location

Post-Production Challenges:

– Sort and log footage from multiple cameras and locations
– In house sessions with agency creatives
– Source and license high quality music
– VFX paint-outs of multiple logos on clothing and store fronts

 

Hillshire Behind-The-Scenes