How Nice Does Experiential…


We’ve been lucky to work on some amazing experiential projects.

These are projects where we’re able to go out on the street, involve real people in events and have fun connecting with them and the environment.

The projects are always fluid, challenging and require a lot of flexibility on the part of the producers, staff and clients.

And they always bring about engaging, authentic and emotional content.

Watch this video to get a sense of some of the experiential work we’ve created and learn a bit on how a project like this can work for you.




Rio Paralympics Trailer

This might be one of the best ads we’ve seen all year. Not only does it represent the best part of the human spirit, it’s also impeccably executed.

We’ll let the video speak for itself…


How Nice Does Sound Design…

We love sound design and this week we were able to work on a short video that demonstrates exactly that!

We took some of our favorite footage and raised the volume on the sound design to show what a difference it can make.

Watch the video and let us know what you think…




Our new animation for TrueCar and AAA

We just completed this animated piece for AAA in collaboration with TrueCar. We really enjoyed working with the TrueCar team and look forward to future collaborations!


The Smiles of a Child

Any parent knows that traveling with kids can be a challenge, but the idea of traveling for patients at St. Jude Children’s Hospital is practically an insurmountable challenge…until now.

When it comes to travel, Expedia is a well-known name, which is why St. Jude’s “Dream Adventures” initiative has developed a partnership with them to create ‘travel adventures’ for patients. Watch this video to see how technology and imagination has helped to bring smiles to the faces of patients at their Memphis campus and affiliated clinics. We really love this…and hope you will too!


We’ve lost a great one…

We are saddened to hear about the loss of one of the greatest performers and musical artists of our time. As lovers of art and music we have a deep appreciation of the dedication and contribution Prince has shown throughout the years to music and culture. He pushed boundaries, challenged us and entertained us.

But behind the scenes he has another legacy few knew about – as a deeply caring, passionate humanitarian.

We were particularly moved by this video of his good friend and collaborator Van Jones.

Thank you for the everything, Prince Rogers Nelson.


The Mercadantes – The Contenders

We always love checking out new work by the Mercadantes – Check out their latest piece “The Contenders”…


Wintergatan – Marble Machine

This Vimeo staff pick is one of our favorite videos this week – Just watch. Beautiful crossroads of design and music…



Our good friend and collaborator Evan Jolly worked on this awesome spot about diversity. Beautiful!

Here is a fantastic look at the creation of Monotune.


Photography by Theo Gosselin

In Theo Gosselin’s world everyone smokes cigarettes, walks around the streets at dusk half naked and spends most of their time staring off into the great nothingness while wafting smoke wraps around their skinny bones… but it makes for some great visuals. Check it out…